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Atlanta Stocks Mixed Going into Final Month of 2018

| November 28, 2018
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Atlanta serves as the headquarters for numerous publicly traded companies, and some of them need a serious rally in order to finish 2018 with gains in their stock prices.  Six Atlanta area companies are in the Fortune 200 list, and not only do these companies affect thousands of employees here in the Atlanta area, but many more Atlantan investors are affected by their performance.

Home Depot

As you drive down Paces Ferry Road, you may see some longer faces on the drivers turning in or out of the Home Depot (HD) headquarters.  Long the darling of many stock pickers, 2018 hasn’t been kind to Home Depot stock.  Through the end of trading on November 27, 2018, Home Depot shares have dropped 6.98%1 year-to-date.  In fairness, the Home Improvement segment of the market has been facing significant headwinds with rising tariffs and slowing existing home sales nationally and locally.


Our good friends at United Parcel Service (UPS) are hoping for a strong holiday season in order to turnaround their stock price woes for 2018.  Through November 27, 2018, employees at 55 Glenlake Parkway N.E. have seen their company stock drop 3.36%1 year-to-date.  Fortunately, lower oil prices have kicked in which could give the company a boost with lower fuel costs.

Delta Airlines

Delta Airlines (DAL) shares have taken off this year in stark contrast to the rest of the Airline segment of the market.  Delta shares have gained 6.46%1 year-to-date against the Airline segment which has lost an average of -7.39%1 year-to-date.  Delta has replaced aging 747 models on many routes from Hartsfield-Jackson International Airport with newer more efficient Airbus A350 jets, and that process has expanded to some international flights from Los Angeles (LAX) this year as well. 

Southern Co.

Drive down Ivan Allen Jr. Boulevard Northwest and you will pass the headquarters of Southern Co. (SO) While the name doesn’t tell you much, the energy powerhouse hasn’t seen its stock do much either this year.  Through November 27, 2018, share prices have increased a meager 0.79%1 trailing the Regulated Electric Utilities category for this year. 

Genuine Parts

Drivers along Wildwood Parkway near the corporate headquarters of Genuine Parts (GPC) (think NAPA Auto Parts) should be in great spirits as their auto repair needs have boosted the stock 9.64%1 year-to-date as of November 27, 2018.  In contrast to the do-it-yourself building material segment, the do-it-yourself auto repair business must be revving up.  Whether this is a good sign for the overall economy or not is up for debate, nevertheless kudos to the good folks at Genuine Parts!


Finally, the shares of Coca-Cola (KO) have bubbled up to the top.  Shares of Atlanta’s favorite soda (don’t even think about ordering that other soda P**** in this neck of the woods) have jumped 10.16%1 year-to-date as of November 27, 2018, besting the Beverages-Soft Drinks category which has seen gains of 5.92%1 as of the same date.  A global juggernaut headquartered in an Atlanta high rise which fails to communicate the company’s power, wealth and clout, Coca-Cola has impressed Wall Street this year so far. 

Naturally, past performance is no guarantee of future results, and you should always consult a qualified advisor regarding any investment, particularly stocks.  That said, we are keeping our fingers crossed that December is a better month for local Atlanta based companies for the sake of our Atlanta neighbors that work for these companies, and for the sake of those Atlantans that are simply investors in these companies. If you are looking for a financial advisor in the Atlanta area, get in contact with Heritage Financial Planning.

  1. Source: Morningstar.com

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